Home | Impressions to Ballots

A weekly newsletter covering topics at the intersection of advertising, data, and politics.

Articles

#25 - How are political consultants using AI?

Apr 21, 2026

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2 min read

#25 - How are political consultants using AI?

Chauncey Southworth

#24 - Why do Georgia and Maine require completely different media plans?

Apr 14, 2026

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4 min read

#24 - Why do Georgia and Maine require completely different media plans?

Chauncey Southworth

#23 - Are you waiting until Election Day to find out if your ads worked?

Apr 7, 2026

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4 min read

#23 - Are you waiting until Election Day to find out if your ads worked?

Chauncey Southworth

#22 - How should political advertisers "target" on YouTube?

Mar 31, 2026

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4 min read

#22 - How should political advertisers "target" on YouTube?

Chauncey Southworth

#21 - How should political advertisers think about YouTube?

Mar 24, 2026

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5 min read

#21 - How should political advertisers think about YouTube?

Chauncey Southworth

#20 - Who are the mystery resellers making money on political ads?

Mar 17, 2026

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5 min read

#20 - Who are the mystery resellers making money on political ads?

Chauncey Southworth

#19 - What should you be looking for in your streaming reports?

Mar 10, 2026

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5 min read

#19 - What should you be looking for in your streaming reports?

Chauncey Southworth

#18 - Does using 1 DSP limit your reach?

Mar 3, 2026

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4 min read

#18 - Does using 1 DSP limit your reach?

Chauncey Southworth

#17 - How is streaming bought by political advertisers?

Feb 24, 2026

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5 min read

#17 - How is streaming bought by political advertisers?

Chauncey Southworth

Articles

#25 - How are political consultants using AI?

#24 - Why do Georgia and Maine require completely different media plans?

#23 - Are you waiting until Election Day to find out if your ads worked?

#22 - How should political advertisers "target" on YouTube?

#21 - How should political advertisers think about YouTube?

#20 - Who are the mystery resellers making money on political ads?

#19 - What should you be looking for in your streaming reports?

#18 - Does using 1 DSP limit your reach?

#17 - How is streaming bought by political advertisers?

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