Thank you for reading Impressions to Ballots this year. We're shifting our focus as we head into 2027.
We’ll keep sharing research on who voted, how advertisers reached them, which campaign strategies made a difference, and what it means for 2028.
The weekly newsletter will shift from elections to public affairs: how organizations build awareness and influence policy in Congress and state legislatures.
Each week, we’ll examine an issue or advertising strategy, with practical lessons from people working in Washington and state capitals.
Three asks as we make the shift:
Keep reading. The focus changes, but the goal stays the same: helping you reach the right people and drive results.
Forward this to a colleague in public affairs who would find it useful.
Suggest a guest. You or someone you know who can offer insight into a policy issue, state, or public affairs strategy.
Thanks for being part of it.
Chauncey