Political campaigns are becoming increasingly expensive, more complex, and more digital. The 2026 cycle is projected to be 20% bigger than 2022, meaning more money, more media, and more noise. Many in the industry still run outdated playbooks.
We hope to share our perspective in this newsletter. Since 2017, our team has worked on over 1,500 campaigns ranging from school board to presidential. We’ve seen what works, what fails, and what’s changing quickly.
Starting one year out from Election Day, we’ll break down one topic every Tuesday at the intersection of advertising, data, and politics. We’ll cover:
Where campaign ad dollars are actually going (TV, CTV, digital)
What the data says about persuadable voters and targeting strategies
How tech and AI are reshaping political advertising
Case studies from real campaigns
Subscribe here and forward to your network.
Thank you,
Chauncey Southworth
Cross Screen Media