Home | Impressions to Ballots

A weekly newsletter covering topics at the intersection of advertising, data, and politics.

Articles

#31 - How can you leverage video consumption data for text and mail?

Jun 2, 2026

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2 min read

#31 - How can you leverage video consumption data for text and mail?

Chauncey Southworth

#30 - How fast is the voter contact market growing?

May 26, 2026

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2 min read

#30 - How fast is the voter contact market growing?

Chauncey Southworth

#29 - How premium CTV is winning political budgets?

May 19, 2026

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2 min read

#29 - How premium CTV is winning political budgets?

Chauncey Southworth

May 12, 2026

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1 min read

#28 - How has Meta evolved since 2016?

Chauncey Southworth

#27 - Are political advertisers underbuying Meta?

May 5, 2026

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1 min read

#27 - Are political advertisers underbuying Meta?

Chauncey Southworth

#26 - Are Political Advertisers Underestimating Mobile?

Apr 28, 2026

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2 min read

#26 - Are Political Advertisers Underestimating Mobile?

Chauncey Southworth

#25 - How are political consultants using AI?

Apr 21, 2026

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2 min read

#25 - How are political consultants using AI?

Chauncey Southworth

#24 - Why do Georgia and Maine require completely different media plans?

Apr 14, 2026

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4 min read

#24 - Why do Georgia and Maine require completely different media plans?

Chauncey Southworth

#23 - Are you waiting until Election Day to find out if your ads worked?

Apr 7, 2026

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4 min read

#23 - Are you waiting until Election Day to find out if your ads worked?

Chauncey Southworth

Articles

#31 - How can you leverage video consumption data for text and mail?

#30 - How fast is the voter contact market growing?

#29 - How premium CTV is winning political budgets?

#28 - How has Meta evolved since 2016?

#27 - Are political advertisers underbuying Meta?

#26 - Are Political Advertisers Underestimating Mobile?

#25 - How are political consultants using AI?

#24 - Why do Georgia and Maine require completely different media plans?

#23 - Are you waiting until Election Day to find out if your ads worked?

Cross Screen Media