Impressions to Ballots

A weekly newsletter covering topics at the intersection of advertising, data, and politics.

Articles

#7 - Would you take $516 to vote in 2026?

Dec 16, 2025

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5 min read

#7 - Would you take $516 to vote in 2026?

Chauncey Southworth

#6 - Case Study: TN-7 Special Election

Dec 9, 2025

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5 min read

#6 - Case Study: TN-7 Special Election

Chauncey Southworth

#5 - Who are the 345K missing voters who could decide 2026?

Dec 2, 2025

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4 min read

#5 - Who are the 345K missing voters who could decide 2026?

Chauncey Southworth

#4 - Who is watching 12+ hours a day of TV?

Nov 25, 2025

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5 min read

#4 - Who is watching 12+ hours a day of TV?

Chauncey Southworth

#3 - Is Nielsen Gauge Lying to Political Advertisers?

Nov 18, 2025

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5 min read

#3 - Is Nielsen Gauge Lying to Political Advertisers?

Chauncey Southworth

#2 - The $11.17B Price Tag on the 2026 Election

Nov 11, 2025

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5 min read

#2 - The $11.17B Price Tag on the 2026 Election

Chauncey Southworth

#1 - What is Streaming?

Nov 4, 2025

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5 min read

#1 - What is Streaming?

Chauncey Southworth

Inside the $11B Battle for 2026

Oct 21, 2025

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2 min read

Inside the $11B Battle for 2026

A new weekly newsletter at the intersection of advertising, data, and politics.