Home | Impressions to Ballots

A weekly newsletter covering topics at the intersection of advertising, data, and politics.

Articles

#13 - What networks do campaigns buy in Primaries?

Jan 27, 2026

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4 min read

#13 - What networks do campaigns buy in Primaries?

Chauncey Southworth

#12 - Do digital buyers need to understand media markets?

Jan 20, 2026

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4 min read

#12 - Do digital buyers need to understand media markets?

Chauncey Southworth

#11 - Are Heavy TV Viewers Wasting Your Budget?

Jan 13, 2026

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4 min read

#11 - Are Heavy TV Viewers Wasting Your Budget?

Chauncey Southworth

Jan 6, 2026

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4 min read

#10 - Are TV metrics dead?

Chauncey Southworth

#9 - What are you watching on News Year's Eve?

Dec 30, 2025

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4 min read

#9 - What are you watching on News Year's Eve?

Chauncey Southworth

#8 - Are You Paying for Ads Nobody Watches?

Dec 23, 2025

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5 min read

#8 - Are You Paying for Ads Nobody Watches?

Chauncey Southworth

#7 - Would you take $516 to vote in 2026?

Dec 16, 2025

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5 min read

#7 - Would you take $516 to vote in 2026?

Chauncey Southworth

Dec 9, 2025

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5 min read

#6 - Case Study: TN-7 Special Election

Chauncey Southworth

#5 - Who are the 345K missing voters who could decide 2026?

Dec 2, 2025

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4 min read

#5 - Who are the 345K missing voters who could decide 2026?

Chauncey Southworth

Articles

#13 - What networks do campaigns buy in Primaries?

#12 - Do digital buyers need to understand media markets?

#11 - Are Heavy TV Viewers Wasting Your Budget?

#10 - Are TV metrics dead?

#9 - What are you watching on News Year's Eve?

#8 - Are You Paying for Ads Nobody Watches?

#7 - Would you take $516 to vote in 2026?

#6 - Case Study: TN-7 Special Election

#5 - Who are the 345K missing voters who could decide 2026?

Cross Screen Media