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A weekly newsletter covering topics at the intersection of advertising, data, and politics.

Articles

#20 - Who are the mystery resellers making money on political ads?

Mar 17, 2026

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5 min read

#20 - Who are the mystery resellers making money on political ads?

Chauncey Southworth
Chauncey Southworth
#19 - What should you be looking for in your streaming reports?

Mar 10, 2026

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5 min read

#19 - What should you be looking for in your streaming reports?

Chauncey Southworth
Chauncey Southworth
#18 - Does using 1 DSP limit your reach?

Mar 3, 2026

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4 min read

#18 - Does using 1 DSP limit your reach?

Chauncey Southworth
Chauncey Southworth
#17 - How is streaming bought by political advertisers?

Feb 24, 2026

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5 min read

#17 - How is streaming bought by political advertisers?

Chauncey Southworth
Chauncey Southworth
#16 - How is Live TV Shifting?

Feb 17, 2026

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5 min read

#16 - How is Live TV Shifting?

Chauncey Southworth
Chauncey Southworth
#15 - What should campaigns know about CTV's long-tail inventory?

Feb 10, 2026

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5 min read

#15 - What should campaigns know about CTV's long-tail inventory?

Chauncey Southworth
Chauncey Southworth
#14 - TV vs. Digital Buyers: Who should buy Streaming ads?

Feb 3, 2026

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5 min read

#14 - TV vs. Digital Buyers: Who should buy Streaming ads?

Chauncey Southworth
Chauncey Southworth
#13 - What networks do campaigns buy in Primaries?

Jan 27, 2026

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4 min read

#13 - What networks do campaigns buy in Primaries?

Chauncey Southworth
Chauncey Southworth
#12 - Do digital buyers need to understand media markets?

Jan 20, 2026

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4 min read

#12 - Do digital buyers need to understand media markets?

Chauncey Southworth
Chauncey Southworth

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